7 Things to Consider When Designing the MVP for Your Mobile App
Whenever a startup or entrepreneur thinks of launching its mobile application for a business model, Designing the MVP stands out as the best method to test the feasibility of the idea. MVP (Minimum Viable Product) helps owners validate their business ideas in the market and help them avoid potential loss.
However, many business people and startups often commit mistakes during MVP development. As a result, their mobile app or digital product struggles to bring desired results and sometimes even goes in vain. If you also have a plan to develop an MVP for your mobile app, then you must know the 7 things that would help you in creating an MVP app successfully.
What is MVP?
An MVP is a minimum viable product that contains essential features and functionalities to acquire early-adopter customers. It could be a website, web application, mobile app, or any digital product. Designing the MVP allows product owners to test and validate their business concept by receiving user feedback for integrating and improving their product.
MVP development is a part of the digital product development lifecycle where companies conduct research and identify potential problems and bring quick solutions to take competitive advantage. A digital product development agency generally helps in creating MVPs for business requirements.
Things to Consider When Developing An MVP for Your Mobile App
1. Analyse Whether The Audience Really Need Your MVP
The purpose of developing an MVP for your mobile application is to validate your app concept. So before you start the MVP development process, the first and foremost thing is to analyze- do the audience really needs your mobile app. Is your mobile app concept capable of attracting an audience? These questions are extremely crucial to deeply analyze since they will lay the foundation of your MVP product.
Many MVPs have launched in the market but they failed and got completely shut down because the audience did show much interest in the product. Therefore, you should consult a professional mobile app development company. They are experts in creating MVPs for mobile apps and will help in accurately analyzing your concept.
2. Don’t Use Your Whole Resources
Most businesses and startups usually run on limited or low resources. The cost of mobile app development is also expensive. Therefore, startups choose an MVP approach to launch their business model at minimum resources. But many times, app creators spend the most resources or a high amount of their budget on MVP development. Due to this, they don’t have sufficient funds to revamp their product or make the required changes. Thus, it is advisable not to spend whole resources on developing MVP. You should properly monitor your spending in MVP development and invest full resources when your product satisfies users’ needs.
3. Keep It Simple
Do you know even big brands entered the market by first launching MVP? Whether it is Amazon, Dropbox, Foursquare, Uber, Instagram, Facebook, or Airbnb, the world’s most successful digital products were first launched in the form of MVP. The idea behind this notion is that their MVPs got success due to their simple and user-friendly development approach. Amazon, Facebook, Airbnb, and others focused on offering user-friendly features and solving their real problems. Their product included those essential elements and the simplest user interface to satisfy user needs.
4. Simple Doesn’t Mean Incomplete
While designing the MVP in a simple manner, you need to ensure your product doesn’t lose its completeness. It means when you launch the MVP, your target audience should get a fully-finished product. Your MVP should be designed properly and contain essentially everything that users need to do what they want. For instance, if your MVP contains bugs or lacks smooth navigation, it should be rectified earlier. Remember always the first impression makes a long-lasting impression. So even if you focus on designing MVP in a simple and user-friendly fashion, it should be complete and fully functional.
5. Prioritize The Important Features
Users always look for seamless and easy-to-use features in a mobile application. The app should perform as per the user journey and offer features on every step they need. For this, you need to prioritize the important features and divide them into mainly three categories
- Must have
- Less important
- Good but not required
Now, once you have this list, success with your developer or design team is where your most important features would be placed. This will allow users to quickly and efficiently use the most required features for a better user experience. Since this stage is crucial, you should hire dedicated app developers who can assist you in this process.
6. Don’t Ignore Security
No matter how nice MVP mobile app you have developed, if it lacks strong security features, it might fail. It is because modern people are highly concerned about their privacy and data security. Any compromise or lapse in security measures can lead to serious damage to your entire mobile application. For instance, Europe’s GDPR (General Data Protection Regulation) imposes up to €10 million fine if a company violates data privacy laws. So if your target audience lies in European regions, your MVP must be compliant with GDPR.
7. Monitor The Performance
The purpose of MVP development is to validate the product idea and check how it performs in the real world. So when you launch the MVP product track how it is performing. You should have a proper list of metrics to evaluate the performance of your MVP mobile app such as the number of app downloads, subscribers, user acquisition rate, user feedback, etc. These metrics will give you an idea of what changes your MVP further needs. Based on the received user feedback and evaluating key performance metrics, you should modify your MVP and make it into a full-fledged mobile application.
Conclusion
MVP is an intelligent approach to developing a successful mobile application. It helps startups and businesses to validate their business model and its feasibility in the market. But there are some critical factors that determine the success and failure of the MVP. Therefore, to ensure your MVP succeeds in the market, you should try to build it with the top mobile app development company.