How to Grow your Business with Inbound Marketing
Grow your Business with Inbound Marketing
Grow your Business with Inbound Marketing
Don’t chase users but attract them: this is the principle of inbound marketing , the communication strategy that puts the customer at the center of the project.
In the world of marketing, even more in that of social media marketing , we often hear about inbound strategies and outbound methodologies. But what does this terminology mean? To better understand these terms, take their prefixes: in and out.
“In” indicates bringing in , attracting, building a relationship; “out”, on the contrary, expresses a going out, a chasing and a going out. Translated into marketing and communication : inbound activities try to attract and attract users, with interesting and valuable content, while outbound strategies are limited to advertising messages.
It’s about meeting customers where they are, showing relevant and useful content: not traditional claims but value propositions, to build a relationship of trust.
How do you build an inbound marketing strategy and how to include it within your own communication activity?
What is inbound marketing and why is it essential
Inbound marketing, therefore, is an approach that focuses on attracting customers to your business rather than spending resources pursuing them. It means placing the user, and therefore the customer, not only at the center of the communication strategy but, indeed, at the center of one’s business. Through this methodology, the company speaks to users by fielding a series of proposals and values.
In other words, inbound marketing serves to create a shared ground between the company and potential customers . On the basis of this atmosphere of exchange and dialogue, the users themselves will spontaneously come to the company, because they will perceive it as better than its competitors.
The best inbound marketing strategy
The company therefore proposes itself as a problem solver. The basis of this approach is to understand the current or potential problems of users. Your inbound marketing strategy will be about creating content that addresses these issues. Users will turn to the company when they need to resolve their doubts and improve their business.
The best inbound marketing strategy, therefore, is a content marketing strategy: creating value for users through content . The company will propose ideas and tips for the reference sector, which users will be able to use freely. These contents must not be invasive, they must not interrupt the user’s browsing experience. They must fit spontaneously and naturally into his interests, intercepting his needs.
Once a bond of trust has been created, the user will want to know more and will ask for more information.
Use all available channels
A content marketing plan to be used in an inbound marketing strategy must be multi-channel, with tools that integrate and complement each other.
SEO and blogging
First of all, you can’t do without an in-depth blog , with an editorial plan designed from an SEO perspective that offers relevant and useful articles.
Speaking of SEO , inbound marketing is developed starting from the search engine results of the site. In fact, what does a person do when he has a doubt, or is looking for information or wants to evaluate a purchase? Do a Google search. Therefore, the SEO services of your website or eCommerce to appear at the top of the SERP can be considered an inbound marketing activity!
Social media channels
How not to include social media Packages Dubai when it comes to content marketing? Social platforms live thanks to contents: the company will have to develop an editorial calendar and a series of diversified contents to be posted on the various social networks. From the corporate Facebook page to the official Instagram account , passing through the LinkedIn and TikTok profile : these are different channels, on which to use different languages and tones of voice to dialogue with users and gain their trust.
The inbound marketing strategy also includes a digital advertisement , which must however be well set up. It is important to consider all the channels available, diversifying and optimizing the messages on the various platforms. For inbound marketing one of the best channels is definitely Google Ads. With advertising on Google, in fact, it is possible to meet highly profiled customers because they are looking for precisely that information and those services.
For example, Google Search campaigns intercept user queries on specific keywords. However, it is essential that the pages on which the ad lands are truly informative and respond to the user’s curiosity. Otherwise goodbye trust! The campaigns Google Displays , on the other hand, are ideal for brand awareness and useful to remind users of the value of the information provided. For this purpose it is also good to use YouTube Ads given the power of involvement that videos have.
On the social side, however, Facebook advertising is excellent for highlighting information content published on the company page and thus reaching users in other online browsing areas.