What is e-mail marketing? Why is Email Marketing Important?
Let’s start by explaining a scenario.
Shakib created an e-mail account to open several social media accounts, including Facebook. This e-mail account does a lot for him. When it comes to new websites, most of the websites are more than just e-mails. In the beginning, Shakib did not want to give just ask for an e-mail account. But it turns out that if you don’t have an e-mail account, those websites won’t let you read or view their articles.
Shakib often has to give his e-mail ID against his will, because Shakib needs to know some information from their website. He later found that not only did giving him an e-mail account cause him a lot of harm, but he could also see his desired content.
Shakib is an iPhone user. He had to open an Apple account to start using the iPhone. He had to give his e-mail ID to open that Apple account. Now in his email account, starting from any announcement from Apple, he informs Shakib about their new products through e-mail. Shakib even found out about the new iPhone this year through an e-mail sent by Apple. E-mail is the process of informing Shakib about various Apple products through e-mail.
What is e-mail marketing?
The process of generating sales by sending commercial messages using e-mail is called e-mail marketing. This is a digital marketing strategy. Through which advertisement of any product can be given directly to the targeted customer. These e-mails carry a lot of things – such as essential information, company news, advertisements, special offers, and invitations to sales meetings.
Why is Email Marketing Important?
We’ve known for a long time what e-mail marketing is all about. But more important than that is why e-mail marketing is so important to your business.
Let’s talk about the details.
With the exception of digital marketing, there is no opportunity to reach directly to the customer by marketing in the remaining sectors. Only by e-mail can the master be contacted directly. This is why email marketing is said to be the most effective digital marketing taksim escort strategy.
There are several reasons why e-mail marketing is so important. E.g.-
Email generates the most ROI – let’s start with what ROI is. This is an English financial matrix. ROI – Return on investment. The Bengali meaning of this is that whatever you invest, you will get it again as a return. According to VentureBeat, e-mail marketing is one of the most effective marketing strategies where you get an average return of 36 for every dollar 1 spent.
According to McKinsey, e-mail marketing is 40 times more effective than Facebook and Twitter marketing. An organization called DMA conducted its research and concluded that email marketing results are 70% more effective than general marketing.
The number of active email account users worldwide exceeded 2.9 billion in 2019 alone, according to data from Redcat. Which is more than the sum of the total active users of Twitter and Facebook. Because the total active users of Facebook last year were 1.6 billion.
There were 315 million on Twitter. The sum of the total active users of these two giant companies is equal to the number of active email account users. And more active users mean reaching out to more people. Too rich means more cells. So email marketing can be the main tool for new entrepreneurs.
According to Salesforce, their survey also found that 79% of people use smartphones to check their mail, and 8% of companies also looking for email marketing through mobile. In that case, the field is a huge possibility if you think from the side of the marketers. They also claim that the rate of email checking on mobile has increased by about 160 percent and more in the last three years. So if you can make email mobile-friendly then marketing will be easier for a large population.
Americans Online Activity –
- Facebook 70%
- Instagram 35%
- Email 90%
- Of the 90% of people who check emails, 40% of users check emails at least 1-3 times daily.
Looking at all this data, you can get an idea of how important email marketing is to growing your business. Hope the reader got a good idea.
Marketing widget is a digital marketing agency that provides email marketing services. One of the custom t-shirt brand Modern Tee is their valuable client.
History of Email Marketing
However, the greatest spread of email marketing has taken place in the 21st century. But the journey began in the last quarter of the twentieth century. At this stage, we will discuss the history of email marketing.
The incident took place in 1986. Gray Thurk, a U.S. marketer, sent advertisements to 400 potential customers through the American Wide Area Packet Switching Network, ARPANET, to promote their organization, Digital Equipment Corporation. At that time it was possible to sell 13 million similar products because of email marketing.
Following this, people all over the world saw the new potential door of marketing through email. After that, who gets email marketing, day by day became the most effective digital marketing strategy.
Types of Email Marketing
33% of consumers think that they benefit the most from email marketing when they can easily find out about different offers. Many people check their emails to find great offers from different websites.
There are several types of email marketing.
Welcome Email – About 75% of users expect to receive a welcome email when they sign up for a new location. A welcome email is the first email that you might send to your subscribers.
Abundant Cart Email – When someone selects a number of products on an e-commerce site and comes out of the website without buying them, the reminder emails sent by the website are called Abandoned Cart Email. These Abandon cart emails can increase the conversion rate by up to 4.58%.
Transactional emails – These types of emails are usually of purchase receipt, password reset, cart abandonment, and support request type.
Reward Email – This is an automated email template, designed primarily to offer special offers to loyal customers. These types of emails play a significant role in increasing the conversion rate.
Flash Sail Email – This type of email template is usually used for the purpose of generating traffic from the website to increase sales. There are many customers who just check the email to check this flash cell email. However, those are considered spam. Because this type of email has more attractive offers. So many people keep it flagged or spam.
I am ending here like today. Inshallah, I will bring better content for you in the future. Goodbye until then. Stay well stay healthy.
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