Ways To Write Persuasive Product Description On Shopify
Having persuasive product descriptions will always make a difference in how your business succeeds, regardless of the type of products you sell or the size of your online store. Your conversion rate is also influenced by the quality of your product descriptions.(product features)
Did you know that 87% of customers read product descriptions before deciding whether or not to purchase a product? As a result, learning how to create successful product descriptions is a wise decision.
Effective product descriptions can entice clients and impact their purchasing choice. They raise your visibility and, as a result, enhance your sales.
This is why, in order to thrive in eCommerce, you must master the skill of creating appealing product descriptions.
You’ll learn everything you need to know about creating persuasive product descriptions in this tutorial. We’ll also provide some examples of good product descriptions from which you can get ideas.
Let’s get started!
What is the definition of a product description?(product features)
A product description is a piece of writing that tells a customer what your product is and why they should buy it.
Furthermore, it aids in persuading potential clients to purchase your products even if they had no intention of doing so.
Depending on the writer and/or the product being discussed, product descriptions are written in a variety of ways. They can be brief and scannable, or they can be lengthy and intriguing. You could use a serious or humorous tone with them. They can be placed anywhere on the product page, including beside or beneath the product title and photographs.
What Makes a Product Description Effective?(product features)
By driving customers along your sales funnel and increasing conversion, good product descriptions assist casual buyers in making the decision to buy your goods. Bad product descriptions, on the other hand, can put off potential clients.
The length, tone, and verbiage of a product description have virtually little to do with whether it is good or terrible. Despite the importance of these parts, there is more to the product description.
These questions must be answered in a decent product description:(product features)
- 1.What problem is your product supposed to solve?
- 2.What are the advantages of using your product for the customer?
- 3.What distinguishes your product from those of your competitors?
- 4.Why Is It Important To Write Good Product Descriptions?
One of the most critical strategies to bring more casual consumers farther down your sales funnel, improve conversion rates, and increase sales and income is to write strong Shopify product descriptions.
1. Assists in educating and informing visitors about your product
Good product descriptions assist your buyer in learning more about the thing you’re selling. The objective of a product description is to describe a product to a customer. A solid product description, on the other hand, can help your clients make smarter purchasing selections.
This brings us to the second reason for the need of strong product descriptions.
2. Promotes Trust
Good product descriptions aid in the development of client trust in your brand.
Customers are more inclined to trust your store if they can receive all of the information they need about your goods without having to ask any more questions. If you offer gadgets or clothing, for example, your clients may be interested in learning more about the specifications and characteristics of the products and why they should spend their money on them.
Getting all of this information immediately away improves their experience and strengthens your relationship with them. It assures them that your solution answers an issue they’re having and is exactly what they’re seeking for. This indicates that they are likely to return.
If consumers do not receive a product description that does this, they will most likely go on to the next store.
3. Distinguishing Yourself from the Competition
Product descriptions that are well-written help you stand out from the crowd. Having effective and persuasive product descriptions for all of your products could be the only competitive advantage you have.
4. Makes you more visible
A well-written product description will help you stand out from the crowd. Your store’s SEO will benefit from a well-written and persuasive product description. As more clients trust your brand as a result of your content, your brand is more likely to rank higher on search engines like Google, resulting in an increase in traffic to your website.
Product Descriptions: How to Write Them
It’s not easy to write appealing product descriptions, especially if you’re not a copywriter.
Here are some pointers to help you write an excellent one:
1. Identify your ideal customer and concentrate your efforts on them.
It’s critical to identify who you’re writing for while writing a product description. You must have a target audience — an ideal customer – in mind. Your descriptions may come out as generic if you don’t.
The first step is to determine who your ideal customer is. What are their distinguishing features? What are their opinions? Have you figured out what kinds of questions they might ask? What piques their interest? Do they like a good laugh? What terms do they use, and which ones do they avoid? If you met them in person, how would you approach them?
When creating a product description, you must put yourself in the shoes of your potential consumer. As though you were describing your product to them in person, write in a conversational tone. You want to form a bond with them that is based on profound trust. As a result, don’t write as though you’re speaking to a robot or a crowded room. Write as if you’re conversing with another person.
2. Use Benefits to Motivate Your Readers
As a vendor, it’s tempting to get caught up in the details of your products’ features and specifications, eager to discuss them at any opportunity. On the other hand, when it comes to buyers, things aren’t always the same.
The boring attributes and details of your product are unlikely to entice most purchasers. They’re more concerned with the advantages of using that product. They’re curious in how your product addresses their specific requirements. Customers are more interested in what they can accomplish with your goods than in the product itself.
Instead than focusing just on the specifications and features, you must be able to highlight the benefits that your product gives in order to write a decent product description.
Consider Welly, an online retailer of high-end bandages. The benefits that purchasers gain from using their goods are captured in the product description.
“Don’t worry, we’ve got your back.” As well as your elbow. Your knees, too. 100 flex fabric bandages in our best-selling bold patterns and colours are included in our Flex Fabric Family Pack. Our bandages keep you safe and prepared for whatever life throws at you. To keep germs and dirt out, the bandage seals on all four sides. Separate divisions in our revolutionary carton help you find what you need, when you need it. Everything is possible when you’re prepared for anything.”
Source: product rule , product features