How Is SEO Related To Semantic Web?

User intent is an essential part of acing the SEO game. The purpose of the user’s search cannot be overlooked if you are looking for SEO company to help you generate more organic traffic.
However, many entry-level SEO masters find it challenging to wrap their heads around this connection.
The developments of semantics have further boosted the world of search technology.
Let’s first understand the definition of Semantics.
“Semantics: It is the historical and psychological study of changes in words or forms viewed as factors in linguistic development.”
Understanding this definition will help you understand Google’s update back in the summer of 2013 by a well known seo company.
It was in 2013 that Google rolled out its Hummingbird algorithm. This update was purely based on semantics. It was this update that took a toll on several websites that ranked for specific keywords, making them lose their rankings. The search engine was now able to understand the intent with which the user is searching.
Unlike before, when the search engine listed results based on the keywords and phrases that the users input, now they look beyond the keyword to grab hold of “what exactly is the user trying to find by using a particular keyword?”.
Google’s Knowledge Graph
If you’re not familiar with Google’s Knowledge Graph, here’s a simple summary of what it does.
Unlike Google Crawler that just indexes whatever new information is posted on the web to show it for relevant searches, the Knowledge Graph goes a few steps ahead to organize various concepts and themes before the searches are done.
Why Is This Crucial?
A keyword or a phrase can mean different things. Earlier, the search engines used to have difficulty differentiating intents and meanings for these keywords when searched for. Because everything is about enhancing user experience, semantic web can be a crucial help.
As humans, we have particular nuances. When we say “money in the bank”, we could mean different things like – literally money being saved in the bank, or a more fugaritative meaning like “achieving a goal”.
With the incoming of semantic search in SEO agency in Delhi, Google’s is now able to differentiate between such nuances.
A few ways in which you can take advantage of semantics for your SEO project is by SEO Company –
- Schema
- Metadata
- Titles
- Subheads
By strategically optimizing your content keeping in mind the user intent you want to target, and updating this content to several areas of your web page like schema, metadata, titles, and subheads, you can optimize your website.
Use Of Rich Snippets
You should use Schema markup to use snippets for presenting more data about your services in the search results. If you want to optimize your search results for semantic targeting, your rich snippets should be optimized. Keeping in mind that user’s intent you wish to target, covering all the topics like – who it is for, what all does it cover, and what all do you offer.
One way to initiate this process, it is making your heading a question and then answering it with the detailed data and content. The search engines can then pick up this data and provide it as an answer to the user in the form of a snippet.
Importance of Content
Gone are the days when you used to optimize your content for a particular keyword. Now is the time to optimize your content for the search intent.
By including a detailed description of your content topic from every angle, you can optimize your website for semantics.
This said a few words content would no longer work. You must go into the in-depth details and cover every element of the topic you wanted to rank on, without any confusion.