With the booming and unstoppable development of current technology and the Internet. A business that using Internet facilities to promote its product is always the best Wi-Fi marketing tools. This will help the brand to be closer to the users, especially when it is combined with large social networks. Internet marketing has become an inevitable trend around the world. And this form of marketing has also been growing around the world in recent years: WiFi social marketing or WiFi marketing.
This form is considered promotional if you can deliver the information as soon as users access a free Wi-Fi network. When we use and connect to free Wi-Fi network, the interface will appear on the screen of corporate advertising products. From there, both products and brands can connect with users more quickly. In this article, first, we discuss the basic understanding of marketing through Wi-Fi.
What Is Wi-Fi Marketing?
Marketing through Wi-Fi for business is a marketing technique that uses the guest’s Wi-Fi home pages. It accesses point of a physical location to collect customer names, contact information, and demographics. While measuring their behavioral data on the Location. The data is then used to create targeted remarketing campaigns to encourage customers to increase the frequency. Also, the influence of expense of their visits, and to measure their satisfaction in real-time. Moreover, this process of marketing is now considered an indispensable tool for all physical businesses large and small.
This is the basic knowledge of marketing via Wi-Fi. But it doesn’t show the many other benefits of marketing through Wi-Fi for business and analytics.
It Enables Mobility and Collaboration
Wi-Fi frees employees from stationary offices and workplaces. This means that you can easily access your internal network, important documents and software from anywhere in your facility. Therefore, work more efficiently done with your colleagues on projects. Plus, it opens up a wide range of possible uses, from tablet-based patient registration systems in doctor’s offices. in order to employees answering emails securely from the factory break room.
It Connects with Customers
After logging into network, marketing via Wi-Fi solution, enables you to deliver personalized branded messages in more than 25 languages. Invite guests to download your app, follow you on social media, offer them a coupon, or take a survey. The possibilities are endless, but each one gives you a new way to connect with guests.
It Saves Your Cost
Wi-Fi marketing is a very inexpensive tool. The total cost is made up of two factors: the cost of the device. The Wi-Fi network the cost of the marketing via Wi-Fi platform to enable proximity marketing and data collection.
It Combines Your Data
While data alone is definitely useful. But combining that data with what you already know about your customers is really breaking new ground. Using a customer relationship management (CRM) platform, you can integrate your marketing Wi-Fi data to gain new insights about customers.
It Improves Your Customer Experience
Almost all of your customers want to go to your company premises to access Internet through your Wi-Fi social network. WiFi marketing tools not only provide fast and secure Internet access; They make it simple process through the presentation pages. Your home page is designed with your brand logo and colors. It offers your customer several login options to choose from.
It Capitalizes On Amenity Investment
Most businesses already offer free Wi-Fi, as statistics show that guests stay longer. It is more likely to buy when services are offered. Outside of statistics, marketing via Wi-Fi solution can help you calculate the return on your investment in guest Wi-Fi. So, that you no longer feel like it’s just one more service you have to offer to stay competitive. Feel the comfort that takes you further.
How To Start Marketing Via Wi-Fi To Scale Your Retail Business?
Here are some points to promote retail business through Wi-Fi:
Set Up Your Wi-Fi System
You should ensure you have an internet plan, a working router, and a modem. Make sure the Wi-Fi network you are using for Wi-Fi for marketing is public, not private.
Get the Wi-Fi Marketing Software
Wi-Fi marketing software allows you to capture customer contact information when they sign up to use your network. You must activate the software and test that it works properly before proceeding with the next steps listed here.
Promote Your Wi-Fi for Free
Once you’ve set up your network and login page, you’re ready to get your message across to your customers. Place clear signs with the name of your Wi-Fi marketing in high-traffic areas of your business. Plus, post them on your social media channels.