What is Voice SEO?

Through smart speakers and smartphones, voice assistants like Siri, Cortana, Alexa, and Google Assistant are now an integral part of our lives. Their trivialization leads brands to rethink their SEO strategy taking into account the new challenges of voice search. Gradually, the Google search engine we all know is turning into a response engine.

What is the impact of voice search on your SEO and how to optimize your site for voice SEO? Answer in this article!

Why does voice search influence SEO?

When searching on Google using text input, the queries made generally vary between 1 and 3 words. But voice search is changing the habits of Internet users who speak to their voice assistants and smartphones as well as to humans. Voice requests can therefore exceed 10 words. Thinking of SEO based on a keyword is becoming obsolete. Long-tail expressions whose formulation resembles natural language take over.

Considering a complete overhaul of your site is not necessarily necessary. However, the content and the overall SEO strategy must be adapted according to the characteristics of audio SEO. To do this, favor long, precise, and natural queries, if possible in interrogative form.

How to optimize the voice SEO of your site?

By 2020, half of the requests will be voice *. So, if your site is not yet optimized for audio SEO, it is high time to take the turn in sound marketing! Here is the advice of our OnlineMediaTrend agency.

On-site optimization

Consolidating the technical base of your site is the first step. The majority of voice requests are made through the smartphone. Optimizing your site according to the major Mobile-First standards is, therefore, a priority. The page loading time must be reduced to meet the desire for immediacy of Internet users.

Web writing and choice of keywords

With the rise of audio marketing, only one result is offered as the answer on Google. No more choice, you must now be first and do everything possible to position your content in position zero! To reach this coveted place, the best solution is to produce content that answers a question such as “how”, “what”, “why”, “what”, “where”, “how much” … Of course, the Title and Hn tags are to be chosen accordingly.

Local SEO not to be overlooked

Voice search is often used as part of a local search, which is most often done on mobile. To exploit its potential, having a complete Google My Business listing is essential. Remember to specify all the essential information such as an address, opening hours, events… Don’t forget to optimize your listing according to the strategic requests of your sector which generates the most traffic. The idea is to position yourself on requests such as “what is the closest open restraunt?” “,” Where is the nearest bakery? “Or” at what time does the nearby supermarket open/close? “.

Betting on local SEO is essential as a clever technique to position your site in a vocal search perspective but also to develop your sales. The Internet users at the origin of these requests are very likely to visit you in the near future.

For now, sound marketing is emerging as a big search trend. The appearance of podcasts among the search results on the SERP confirms this. But voice queries have yet to take precedence over text queries. To date, it is relevant to consider these two types of requests as complementary.

Would you like to benefit from our advice to improve your voice SEO? Our team is here to answer you, contact us.

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