Use Social Media Channels to Boost Your Career

Social media has become an indelible part of our life. It does not matter what we are doing, it has a role to play in every aspect of our life. So, when you need to connect with your office colleagues, you join the WhatsApp group while to interact with your cousin, you use a social platform like Facebook. However, in the last few years, the use of social media has increased for creating professional matches.

Use Social Media for Career Growth

Gone are the days when social channels were only used for personal networking. Now, they are increasingly used for making professional networking, job search, and career growth. There are hundreds of platforms that people use depending on the type of the industry they belong to. However, some of the leading platforms are LinkedIn, Udyomitra, Meetup, Xing, and Angel List.

We have come a long way since the days of applying for jobs in conventional manner. Earlier, jobs were mostly advertised in the newspapers, magazines, and people sent their CVs and waited for responses. After companies shortlisted candidates based on their suitability for the job, they were called for interviews. There were rounds of interviews and the whole recruitment process went on for a long time.

However, the entire process of hiring has changed. Now you have job portals like naukri.com and Monster.com where you search for jobs of your choice by scrolling through advertisements on websites. Processes that earlier took weeks now take only hours. Therefore, you can expect an instant revert from these job portals.

How to Leverage Social Media for Jobs?

These days, every company, while recruiting new employees, explores its digital footprints on various social media channels. The online behavior of a candidate has given an extra avenue for companies to judge the suitability of a candidate for a particular job. Therefore, when you apply for a new job, the concerned HR department of that company will conduct research on your social media activity of the last ten years.

They would ideally navigate through all major social channels like Facebook, Instagram, Twitter, and LinkedIn to see all your posts, comments, and reviews. It will help them to do your personality profiling. In real life, we often behave in a certain way to make an impression. That is not the case while we are using social media.

On the contrary, we often express ourselves more freely on it. Therefore, when we see a nice post, we are compelled to like it and give our approval. Similarly, when we see a nice photograph, we go ahead and post a positive comment.

Usually, on social channels, there are large numbers of posts. However, not every post is as engaging as the other is. That is why; few posts that touch our heart force us to leave a comment. We think someone has done such a fabulous job in coming out with such an innovative post, and the least we can do is to add a good comment.

purpose of social media is engagement

The purpose of social media is engagement. Hence, if someone sends you a message, or asks for a comment, do not ignore them. The way you engage with your colleagues, friends, superiors, and juniors on social media channels speak volumes about your personality. Sometimes, people are rude without any reason. This is bad etiquette, which you should always avoid.

You should understand that whatever you are writing on these channels would one day make the difference between your approval and rejection by your future employer. It will be a template of your appraisal by others. Therefore, our social media behavior is crucial for professional match and our prospective employment opportunities.

It is important to control our emotions on these virtual mediums. We all have a certain value system, and political orientation, and we cannot expect everybody to toe our line of thinking. For example, if you are a supporter of Narendra Modi and Bharatiya Janata Party, you cannot expect everyone to be so. Someone can support other political parties like Indian National Congress, Samajwadi Party, Communist Party of India, or Trinamool Congress Party.

People often take social media comments seriously, and lose their composure. We should never forget that in the end, these are only virtual mediums, and people post comments as per their temperament.

Remain Professional

you should never forget that social media channels are essentially a public platform where your posts, comments, and reactions are watched by millions of other users. Therefore, it is important to maintain a good social media image because others do not know how well or a bad person you are in real life. They will only judge you from your last post on it.