How to Plan Giveaways for Your Virtual Event?
With the events world shifting to digital, organizations and marketers are bound to learn new techniques that keep your attendees engaged in the virtual event. Although virtual event platforms provide different tools to improve the interactivity and engagement at your virtual event, there are many more things you can do to keep your participants enticed throughout the event. One such way is planning giveaways.
We have observed that planning giveaways and sending amazing swag bags not only works in favor of your online event but also gets you loyal leads. These giveaways are not just a form of gift or goodies. Instead, it is a whole pack of happening experiences that your participants feel while receiving them. You can successfully generate your brand awareness by generating this enticement amongst the participants.
Haven’t you noticed your participants rushing to the table that has the most exciting and attractive swag? So basically, these swag presents are not freebies but have a return on investment. The more efforts you make in improving the quality of these giveaways and swag bags, the more your attendee’s event experience is enhanced.
Not just this but, planning giveaways also helps in expanding your audience and reach out to people who have never even heard of your brand. This brand awareness drives more impressions over different platforms like your social media and website.
Let’s explore some of the best-curated ideas to plan exciting giveaways for your virtual event.
Top Ideas to Plan Exciting Giveaways for your Virtual Event
There are various things you can plan before, during, and after your virtual event.
Pre-Event Impression
The pre-event swag ideas help you in promoting your products as well as the virtual event. It creates a sense of excitement and occasion amongst your virtual attendees, elevating the anticipation for the upcoming event.
Following are some of the best pre-event giveaway ideas to create an identity for your virtual event in advance.
1) Customized Journal & Pen
Gifting your attendees a pen and journal with their name or your event’s theme will make them feel like they belong to your virtual event. A sense of belongingness helps your audience believe that attending your event can be a good experience.
2) Event Schedule & Agenda
Sharing a well-designed Schedule with all the event details will keep your participants updated and prepared in advance. You can also include the list of presenters, exhibitors, and experts with their official data to increase the prospects of interactivity.
3) A Welcome Letter
A heart-warming welcome letter will tell your audience that you are pleased to have them. This idea will also motivate your remote attendees to become a part of the virtual event as they are valued.
4) Screen Cleaner
A useful something because you care!
5) A Mouse Pad
Attending the virtual event means requiring stuff that didn’t seem important before. A mini gift like a mouse pad can tell your attendees that you have kept a note of every little thing you might need.
6) Name Tag
Personalized Gifts help your virtual participants know that they are acknowledged and not overlooked just because your event has a large number of participants.
7) Cute Stuff
Cute stuff like a fidget toy, mini air plant pot, headphones, mini diffuser, hand sanitiser, door hanger sign, masks, etc., can efficiently add to your attendees’ enticement for your virtual event.
8) Branded Lunch Box
Branded presents not only delights your participants but also fulfil the goal of brand awareness and promotion.
9) Fun Snacks and Soft Drinks
You can also add a little note asking all your participants to save these snacks till the day of your event, so they can virtually share a happy snacking time with other participants during fun breaks.
10) Customized Coffee or Tea Mug
Apart from being something of use to our participants, a customized or branded Mug will also help you maintain your brand awareness for a longer time.
Sending out such attractive giveaway kits will create the much-needed buzz of your virtual event.
During the Event
Let’s explore a few giveaway methods you can use during the event.
1) Collaborate with Brand-Influencers
Just like every other industry, advocacy marketing is also at its peak in improving the social and digital elements. Different brands are collaborating with social media influencers to increase their brand awareness. These influential personalities also render authentic promo codes, endorsements, discount alerts, etc, if you make impressions over their posts.
You can make use of the same tactic to create engagement and loyalty. Collaborate with famous influencers and accumulate user-generated content by running a contest. As a result of this contest, you can prize your attendees with exciting giveaways, coupons, discounts, etc., during the event.
2) Organize Interactive Contests or Trivia
Invite your participants to participate in the contests, trivia, quizzes, and polls related to the theme of your event and prize them with giveaways and virtual freebies to increase the engagement and excitement of your remote participants.
3) Gamify the Event
You can also organize specific online games like a virtual scavenger hunt and a virtual escape room. Plan online coupons and discount offers for the ones who win these games. This way, your attendees will feel motivated to engage and participate in the games.
4) Calibrate the Virtual Event Venue
Calibrating the virtual event venue is a great idea. This idea will not only improve the interactive elements but also the engagement prospects. You can offer a few points every time your attendee makes an impression. Further, provide prizes for the attendees who collect the most points.
What prizes can be given to the winners?
Following is a mini-list of things you can gift your attendees as a giveaway of winning the activities:
- E-gift cards
- Free online courses
- One-on-one session with one of the industry experts present at the virtual event
- Collectibles
- Discount coupons, etc.
Let’s move further to explore some after-event giveaway ideas.
The Follow-up Giveaways
The follow-up gifts work like a charm in maintaining the event experience of your virtual Hybrid event staying in the hearts of your attendees for a longer time. This idea also suggests to your attendees that you care and appreciate them for their time and efforts. Also, you can recapture the attention of your audience even after the event is over. Following is a list of giveaways you can send all the participants as a follow-up giveaway:
- Free Product Demos
- A Thank-you Letter
- Event Recordings
- Content Summaries
- Brochures
- Branded Swags
- Discount Coupons to your future events
Hope the above-mentioned ideas could help you get a better insight into planning giveaways for your virtual event! For any further help or query, contact Dreamcast now.