Does Using Keywords in Social Media Work for SEO Purposes?

If you understand the concept of Search Engine Optimization (SEO), you would definitely know what we mean by keyword. However, do not worry if you do not understand the concept of keywords and SEO. Search Engine Optimization is the key to success for companies who rely on websites or other digital platforms for marketing purposes. Keywords are an integral part of SEO. We can also say that without the usage of keywords, it is impossible to work on Search Engine Optimization.

Keywords can be a single word like Pen or a cluster of words like Red Color Pen. These words are what people type in Search Engines to get the desired results. For example, a student who wants to buy the best quality of color pens for his school project won’t enter “Google tell me the best company that manufactures color pens.

Instead, he will only enter “best quality color pens” and the rest would be done by Google search engine. Now all those companies or digital platforms where content has been published with keyword “best quality color pens”’ would automatically appear in the first page of search results. This is the power of Keywords and Search Engine Optimization.

Though SEO is a broad concept, it usually means using all those strategies including keyword placement that help companies to rank their content on google search engines such that users look at them for the first time before another blog written by another website appears. However, it is not easy to rank an article using keywords.

Keyword Placement Matters

Writing an article on a trending keyword is the first thing you must do. However, that is not the only thing that will help you to rank your article on Google or other search engines. Keyword placement is the next thing you should focus on. It simply means that your keywords must be placed in the article in such a way that it gives out a clear idea on what this article is based on.

For this purpose, companies are willing to spend thousands on freelancers who are experts in keyword placements. They are SEO experts who understand how things work when it comes to promoting an article and using keywords in it. Now coming back to the topic, is using keywords in Social Media really helpful?

Keywords In Social Media posts?

There are so many applications when it comes to one. However the most applications we know are Facebook App, Instagram App, Connected App, and others. All these social media applications designed for the purpose of helping users and businesses to interact with each other. Not just for interaction or business purposes, these applications are also useful for people who want the daily dose of entertainment.

Whether you are a business owner or a social media influencer, you need to attract and interact with millions of social media users daily. If you interact and communicate with them, you will either end up losing your potential customers or your followers. For business, losing customers is the worst thing. Similarly, for a social media influencer, losing followers is the worst thing.

Keywords help

This is where keywords help in both these cases. Social Media applications also work like search engines where users enter their search interest. The page or account with the similar keywords appears in front of them, and thus you get popularity. Just like articles, placing keywords in a social media post must be done carefully.

If keywords are inserted in the posts effectively, there are very high chances that you will enjoy more followers. Having a large number of followers is not just beneficial for social media influencers, but also for businesses. For influencers, these followers give them views and likes. Similarly, for businesses, these followers might end up purchasing a product or service.

Hence, it won’t be wrong to say that whether it is a website or a social media account, using an apt keyword is always helpful to attract a larger and larger audience. For the same reason, if you type the name of a famous celebrity, you will directly end up seeing the celebrity’s account. But it does not mean that there is only one person with one such name.

You must understand that celebrities spend lakhs to keep their social media accounts updated with the help of keywords. They hire professionals who enter keywords in their accounts in such a way that once you enter their name, you will see their account on the first page.

I hope that in this article you have understood that keywords also matter when it comes to using social media/