Proper way to maintain important website metrics and control Google Ads
Your website is the face of your business. Therefore, good performance is important for it, as visitors expect a service that is fast, beautiful and easy to use. Choosing the right performance metrics for your website is not an easy task. But there are some vital points in website maintenance which are considered utterly important by any possible means.
Important website metrics to maintain
On the one hand, you want to always be aware of any potential problems with your website. On the other hand, a flood of warnings about minor issues can prevent you from seeing important issues. That’s why it’s important to understand which website performance metrics are most important. And when you know them correctly, it will be easier for you to understand how to provide a more competent service for your website.
Uptime
Uptime is without a doubt the most important indicator of your website’s performance. Most business models rely heavily on their websites. If your website is down for more than a few minutes, you may face a drop in sales. Moreover, the unavailability of the website can disrupt the workflow of your entire company. The longer the downtime and the more often it occurs, the more it damages the reputation of your business. Uptime is usually measured as a percentage. For your website, you should aim for 99.99% uptime.
Web page loading time
Another key metric is load time, which shows how long it takes for a particular page to load. Short load times not only improve user interaction, but also increase your ranking in search queries. Google has listed page speed as one of the ranking factors of the algorithm.
Database performance
Many websites have a lot of various dynamic and active content extracted from a database. Database performance must be monitored to ensure the smooth operation of the website. Sometimes a very slow response of a website is caused by an inefficient database. Therefore, it is very important to monitor a lot of things to fix everything as fast as possible.
To properly maintain database access speed at tops, it’s important to optimize the queries which have the longest response times. And then on top of that, it is important to maintain overall database performance. It is vital to pinpoint and remove various bottlenecks and slowdown causes.
Server or hosting hardware status
Log files, database entries, photos, and video files can take up a significant amount of disk space on your web servers. To avoid data writing errors or data loss, keep an eye on the available disk space. A common cause of website crashes is high CPU utilization. Too many active processes overload your CPU and slow down the entire server.
There are several reasons for high CPU utilization: perhaps the spike is caused by a new application or your website is attracting many more visitors. By monitoring CPU usage regularly, you can prevent many web server crashes. If you are experiencing high CPU utilization over a long period of time, you should consider upgrading your hardware.
Website monitoring routines to maintain website’s metrics
Maintenance of the website, contrary to popular belief. It is hard work that requires a lot of effort. As a rule, it includes monitoring the performance of the website around the clock and troubleshooting various problems that arise. However, there is a partial truth in that if the webmaster is idle, then the work is done perfectly. However, this requires setting up a number of different systems, tests, and checks that continuously monitor various website health metrics. And this is not an easy task that requires the use of quality tools.
Useful tools for website monitoring
Generally speaking, as it was stated above, monitoring a website round-the-clock is hard work. And every competent webmaster will tell you that for sure. Because it includes using a lot of various tools to provide tests. And it will consume a vast amount of time. But you have another option to handle it instead of working from dawn to dusk.
In the latter case, we are talking about using an automated service instead of routine software and manually written scripts. In other words, any webmaster needs proper and efficient tools that give maximum information with minimum effort. For example, one such tool is HostTracker. It is an online service that allows even a beginner to professionally monitor the website from every possible angle.
In addition to full control over the state of the website, this platform allows you to simulate many user actions. Such tools will not only allow you to check the availability and stability of the website. It will also allow you to check the speed of access to it and the loading speed of web pages, as well as the integrity of data.
Google Ads monitoring importance
With today’s advertising prices and large investments, every website owner always wants to be sure of its effectiveness. Therefore, when launching an advertising campaign like Google Ads, each owner of an online store wants to be sure that nothing will prevent users from entering the website.
And if for some reason the website becomes unavailable, Google Ads completely blocks all your advertising campaigns. The reason for inaccessibility is not particularly important for this contextual advertising service. And you can restore it only manually. But this is not the worst.
On the contrary, a large number of malfunctions of the website connected to Google Ads go unnoticed by the system. And it places links to inaccessible websites in advertising units, as a result of which users click on empty links. Moreover, even a short-term failure can stop the advertising campaign for a long period. After all, even if the webmaster localizes the problem in time, he will have to make a request to restore the subscription and wait for it to be completed.
But the HostTracker toolkit includes a service that automatically checks the status of the website. And it manually suspends advertising campaigns through the Adwords API before Google takes any action. And as soon as the website returns to normal, the service resumes the campaign. This approach allows website owners to avoid serious financial losses, minimizes the consequences of failures and significantly reduces the burden on the webmaster or technical team.