Influencer Marketing Strategies For Building Products
“Does influencer marketing actually work?” is probably the next question on your mind. (influencer marketing Singapore)
Since the concept’s conception, the following statistics[1] demonstrate the efficacy of influencer marketing strategies:
- For every dollar spent on influencer marketing, businesses earn an average of $6.50.
- 71% of consumers are more likely to make a purchase based on a social media recommendation.
- Influencers created 86 percent of the most-watched videos on YouTube.
- Influencers are used by 57 percent of businesses as part of their marketing initiatives.
- A further 21% intend to incorporate this concept into their marketing.
These are just a few instances of top-level statistics that show how influencer marketing can boost your marketing approach. Choosing that it is necessary for your brand is merely the first step.
The actual challenge is recognising the numerous types of market influencers, validating their various personalities and capabilities, and then working with the proper ones for your vital business mission and goals.
How to find and choose the most influential people in your market (influencer marketing Singapore)
The type of influencer you choose to promote your building materials product or service will have a significant impact on the campaign’s outcomes. To make the best decision, we must first understand the many sorts of influencers available, since each has its own set of characteristics that define its worth.
There are three main categories of influencers to be aware of, as well as how they may affect your construction product brand:
Celebrities. These influencers often have large audiences and a broad appeal. A celebrity’s endorsement in the form of product placement gets your company in front of a wide audience quickly. However, they frequently require sponsorships that small to mid-sized businesses have not budgeted for. And, because they’re almost always paid, the sincerity of their assistance is occasionally questioned. How to bring your product in front of millions of people who might be interested in buying it. A product placement contract does not require a Hollywood budget.
Influencers with a certain niche. Bloggers appeal to a big, but more targeted, audience as well. They can also have millions of followers who are usually interested in a specific specialisation, such as home and garden, decor, or construction materials. They will usually offer sponsored posts at a lower cost than their celebrity counterparts… making them an appealing and highly relevant option.
“Cracking the Blogger Code” is how we launched the K&A blogger marketing network. (influencer marketing Singapore)
Advocates for organic farming and digital content developers. Organic influences are frequently found within the general populace. They are, however, still effective due to their supposed authenticity. Plus, because they are already bragging about how much they adore what you do, you usually don’t have to pay for their help. Furthermore, if customers are dissatisfied with your goods or service, they will not hesitate to say so.
When it comes to creating an influencer marketing strategy, there are various factors to consider. The first issue is one of resources. You’ll need to figure out how much money you’ll need to invest in relation to the impact that various influencer messages will have on sales.
Think on intangibles like trust, authenticity, and reputation. These aspects will have a significant impact on the message’s effectiveness. When it involves money, such as in the form of a sponsored endorsement, they usually question about the genuineness.
Why are micro-influencers so strong – and how can you find them? (influencer marketing Singapore)
Niche markets drive the building products and construction materials industry… with a specific inclination toward brand loyalty and recognition. Our industry is especially receptive to the employment of micro-influencers in a holistic marketing strategy because of the market’s practise of compartmentalising products and services.
How does the micro-influencer concept work? The term’s fundamental component — micro as opposed to macro — clarifies the meaning. Micro-influencers are influencers who work on a smaller scale than traditional influencers. We’re talking about clients or prospects who have less followers on social media.
But don’t fall into the trap of thinking that smaller is weaker. The micro-influencer remains niche-focused, with devoted followers who respond to their advice, suggestions, and opinions. Consider the different regional and national home-improvement shows that air on television, radio, and Web podcasts around the United States.
Here are some characteristics of a micro-influencer that you may look for to see whether they’re a good fit for your brand:
Coverage of a specific niche. Micro-influencers usually concentrate on a specific aspect of the construction industry, such as specific finishing materials or refurbishment processes.
Followers vs. engagement. You may get a sense of how engaged their audience is by looking at the amount of comments on their blogs or attendance at local live events.
Characteristics of the target audience Examine whether the usual audience member of your potential micro-influencer corresponds to the client persona that your building products company is aiming for in the channel.
You create the content. To assess an influencer’s communication success, look at their blog posts, videos, podcasts, and any other content they provide for their audience.
Authenticity and dependability. Bottom line: Does the micro-influencer you’re contemplating make an attempt to do business in a transparent and ethical manner?
How well-done Influence marketing has the potential to dominate the sales cycle.
The purpose of any marketing plan or promotional approach is to generate sales. For the marketing dollars you spend, you should be able to determine a projected return-on-investment. Despite the ‘intangible’ nature of influencer marketing, the reality is that it is no different.
It’s all about the sales…
Having said that, you may use influencer marketing methods to help enhance your bottom line at any step of the sales cycle. Influencer marketing should improve the whole customer experience, which should lead to increased sales.
Let’s look at the different stages of the sales cycle to understand how influencer marketing ideas might help us succeed:
Pre-selling consumer research
Nothing is more important to your profit margin than customer awareness of your product or service. Consumers rely on trustworthy peers and specialty specialists to express their problems, opinions, and suggestions, and these factors influence purchasing decisions.
Establishing brand trustworthiness.
Influencer marketing requires that weaving testimonials throughout your messaging helps develop trust and brand credibility as you convey your brand’s narrative. Additionally, repurposing retweets, posts, quotations, likes, and photographs will strengthen your brand story.
Selection and inventory.
Influencers and micro-influencers can help you reduce buyer’s remorse, find new product lines that your customers might have intereste, and expand the possibilities available for your present products and services by serving as early indicators.
Customer service is important.
The way a consumer feels at all stages of the browsing, shopping, and buying process is referred to as CX, and it can provide insight into adjustments that could improve the experience. Influencers can assist in gathering this information in a non-obtrusive manner.
You must keep the Customers.
Influencer-generated content can go a long way toward utilising current customer retention programmes at a fraction of the cost of acquiring new ones. Customers can stay “in the know” about product and service upgrades thanks to influencer videos and posts.
The takeaway here is that influencer marketing in the building products and materials industries has a wide range of applications, especially in terms of the sales cycle. Your marketing team should be on the lookout for ways to leverage influence to increase ROI.