What Attorneys Can Control in Law Firm Marketing
According to a recent survey done by The National Law Review, 70% of law firms use social media as a part of their marketing strategy.
In a time when Law firms struggle to control their marketing, social media can be a way to help. Attorneys need to be careful when implementing marketing strategies. They must portray themselves with a certain prowess to gain clients. People who are looking for a good law firm will take to social media as a way to gauge if you will help them or not.
By marketing your firm correctly on social media, you can take advantage of growing clients better than before.
Make it Personal
When using social media to market your business, making connections with potential clients personal is important.
If a new client feels more connected to your company, then they will feel more inclined to use your services compared to a competitor. Social media is a great way to make those people feel connected to your company and give them a look into what you are all about.
The greatest tool that social media has is the ‘social’ aspect that its name implies. It allows you to make that personal connection with clients since you can share the good things your firm has done and milestones that would interest people. Your firm’s account can also tag people that work there in the posts, allowing clients to see how your employees are real people that can help them. All of this will help your firm seem more personal to your clients.
Client Experience
The experience that your clients have with your firm is important, especially when they are online. This experience is everything because if a potential client does not have a good experience, they will be skeptical about your firm and whether or not they should use your services.
If your client’s experience with your firm is positive when they look you up online, then they will feel comfortable from the beginning. This is the biggest key to your success as a firm because it will establish a newfound trust with clients who need your services. Client experience should be at the forefront of your focus when it comes to social media marketing.
Lead turn over
Leads can be generated through social media, helping you grow your client base. The hard part with getting leads can be turning them over into clients that will use your services.
Social media platforms offer tools that can help you convert those leads and get your law firm more business. With messaging services and posts allowing people to comment and interact with you, you can talk to people there to share what you offer before they need to call you. This will allow you to turn over leads quicker and help people quicker than before.
Top social media platforms for law firms
Your firm can use social media to its advantage, but you must know how to use the social media platforms to get the most out of them. Each has unique opportunities for you to grow your business and client base, all helping your firm in the long run.
Facebook is a popular social media site that many businesses have used and had success with. Their site has over 2 billion active users, making it easy to connect with new people and grow your business. Lawyers have managed to use Facebook because it allows them to connect with people and see what kind of problems they have in their area. This could benefit your firm by helping out in cases and getting more information when needed.
Instagram is another great social media platform that a lot of people are using. Facebook and Instagram are run by the same company. But, Facebook tends to be for the older generations while younger people use Insta often. It would benefit your law firm because just like Facebook. It offers a look at what people are talking about and doing right now, just at the younger skills. This will also help any firm in cases they are working on and figuring out details that may help out. Outside of offering a social connection to your firm, you can also use it to your advantage.
For any business, LinkedIn is an important social networking tool that will help your firm grow and connect with others. While Facebook and Instagram are good for being social and keeping up with social interaction. LinkedIn is great for finding new clients and expanding your firm’s network. If your firm can connect with new people and share your services online. Then you will be able to connect with new potential clients. It would be a great website to find new law clients.
How Practina can help your firm’s marketing strategy
While social media marketing can be difficult, Practina makes it easy.
Practina allows you to set up posts for future posting on Facebook, Insta, LinkedIn, and other social media platforms too. Practina helps you by providing analytics for your social media accounts to see how people are connecting with them. As well as the lead center helps to take potential clients. Using the Social Media Automation tools Practina offers, your law firm can move forward with confidence while thriving.