11 pro tips for creating effective Facebook ads
Best Facebook Ads Management Services Agency has become the go-to place for small and medium-sized business owners to deliver their brand message and products to specific audiences. Knowing how to create effective Facebook ads will go a long way in driving more traffic, increasing brand awareness, and increasing sales. But there are so many things to take into account that you don’t always know how to go about it: a place of publication, dimensions, images, style, composition, colors, fonts… How to know what works and what doesn’t don’t you? What will differentiate your brand or product from other publications?
If you’re new to this or want to improve your Facebook ad design, read this article for our 11 pro tips for creating beautiful and effective Facebook ads.
1. Minimize text
Since users try to spend as little time as possible looking at ads, keep the text of your ad content to a minimum.
Deliver your message as quickly and succinctly as possible, ideally under 280 characters. In most cases, users will completely ignore your message as soon as they realize it is an advertisement. So it’s best to be clear and direct right away as long as you have their attention.
Always focus on one message at a time. Don’t try to advertise multiple offers or benefits in the same ad. The message itself should be simple, featuring only one offer (“50% off t-shirts this weekend”), a promotional event (“opening a new store”), or a special benefit (“free shipping on all orders”).
Anything not absolutely necessary should be communicated after users click on your call-to-action. Whether you’re redirecting them to your site, a landing page, your mobile app, or your product page, users will have plenty of time to peruse the details right there.
Designer Maryia Dziadziulia summed up BeLive’s product strategy in two words: “iron gummies”. This is a clear and succinct message to their audience. For people interested in iron supplements in candy form, this is all they need to draw their attention to your product.
2. Use simple typography to optimize readability
Not only should your text be concise and direct, but it should also be enjoyable to read. So use simple typography to make your advertising text easier to read. Flamboyant decorative fonts can certainly catch the eye, but they also distract from your main message and may even take users longer to decipher it.
Bold, sans serif fonts, work best. If you overlay your text on visuals, make sure it’s still readable: it should appear bold and colorful, so it’s eye-catching.
Once you find a font you like, stick with it, because using multiple fonts can be visually distracting. Limit yourself to one font, or two at the most.
3. Create contrast to grab attention
You can find absolutely everything on social networks, and everything goes very quickly, whether it’s relaying recent events, well-being advice, or the exploits of a 4-year-old girl. And that’s what your Best Facebook Ads Management Services Agency competes with when it comes to user attention.
To get your ads seen (or read), use visualization techniques, such as contrast, that have been proven effective in attracting attention. One of the most basic contrasting techniques that anyone can do is to use two opposite colors on the color wheel. Contrasting colors, such as black and white, blue and yellow, or red and green, naturally make content stand out and help maximize the visibility of text, color, and overall design.
Designer Arthean uses purple/orange contrast to draw attention to this Best Facebook Ads Management Services Agency. Also note that secondary text is often in white, which is another option to create contrast. It’s important to remember that color contrast works when text and images are easy to read.
4. Keep your ad placement in mind
Facebook ads can be placed in several different areas. The three main areas are the News Feed, the Mobile News Feed, or the Right Column. Each of these areas has its own dimensions and its own advantages. It’s tempting to design a one-size-fits-all ad and then tailor it to each area, but be aware that this will ultimately hurt your ad’s performance.
First, find out how your target customers are using Best Facebook Ads Management Services Agency. Do they mainly use their computer or mobile? Are they using stories or the marketplace? This information will allow you to optimize your advertising efforts and define specific strategies. For example, if almost all of your target customers view Facebook from mobile, optimize your ads for mobile. This kind of streamlining is really what gives Facebook Ads a good edge. So you can optimize your advertising spend.
You can also choose “Automatic Locations” and have Facebook determine that for you. Just keep in mind that you will need to create a design for each location.
See our guide to social media image sizes for a full list of recommended sizes for each ad type.
One of our examples of Facebook ads for the Leanadrene brand
Facebook ad design by GayanMH
See how graphic designer GayanMH kept the same elements in the different versions of this ad while rearranging them to optimize the composition according to the dimensions? Each advertisement maintains the hierarchy of information while emphasizing the product.
5. Do micro-targeting
One of the main characteristics of Facebook ads is the extreme precision of their customer targeting. Since Facebook is more or less a large database of the interests, jobs, locations, and life events of its users, it is possible to create advertising campaigns capable of attracting the attention of a very, very specific kind of audience. This is called microtargeting, or microtargeting.
And we strongly advise you to take full advantage of it. Unlike traditional mass media ads, Facebook ads can be designed to target the smallest of audiences, playing to their unique preferences. Tailor the images, text, tone, color scheme, and even the products you promote specifically for the audience you want to reach.
6. Different Ads Test
If you’re new to Facebook advertising (or digital advertising in general), be aware that it often takes unsuccessful attempts to achieve your goals. Even if you have reliable user data, there is no guarantee that your advertising campaigns will be successful before launching them for real.
The best method is to refine your strategy as you go, improving and updating your ads based on the performance of previous ones. To reach a larger audience, test multiple ads at once to see what works and what doesn’t.
And you can not only test the performance of your design but also the performance of your brand in a new market. If you’re planning to expand or want to test your audience’s interest in a new product line, Facebook Ads will serve you well.
7. Choose the best formats for you
It’s important to optimize the design of your Facebook ad for its specific format: video, static image, carousel, etc. Different formats appeal to different user groups, and some formats are better suited to certain industries. For example, a reseller will be interested in collection ads to showcase product lines, while this format is unlikely to be suitable for a SaaS business.
Here are the different options for Facebook ads:
Image ads: This is a single image with no motion effect. It’s a great way to quickly create a simple and effective ad that will drive audiences to your site and increase awareness of your brand and products.
Video ads: these are short videos with sound made from a mixture of photos, text, sound, and movement. It’s a great way to draw public attention to your brand.
Collection ads: These are a series of thumbnail images used to showcase multiple products, highlight features of a single product, or explain a step-by-step process
Carousel ads: These are a series of images presented in a single ad. Each image has its own link. This format is ideal for displaying multiple products, showcasing your product features, creating a lookbook for your product, and telling your brand story.
Stories: This is a full-screen vertical format that can be an image or a video. These ads are fast, engaging, and interactive. It’s an effective format for connecting with your audience inclusively and authentically.
But don’t be afraid to combine different formats in one campaign. For example, adding video ads to an all-static image campaign increases the conversion rate by 17% over static images alone. Facebook ad design by Cristian Garcia
8. Trust proven techniques
Sometimes the best tips for creating a Facebook ad are the same as for traditional ads. You don’t necessarily have to follow them to the letter, but the idea remains the same. Just adapt.
So, one of the most noticeable changes in the format. As mobile phones have become the primary tool for viewing content, traditional advertising has become less important. But, despite this format change, product-focused creative is a proven advertising technique that still works just as well. Having a clear message and point of focus for your designs will help drive business results: Facebook says product-focused designs get 71% more views than designs without a clear message.
For quotes and testimonials, pay attention to the amount of text that appears on the screen. In the example above, notice that the key parts of the quotes are highlighted to draw attention to them. Animated effects will help you make your ad engaging and dynamic.
9. Adapt your design to your purpose
This ninth tip is a two-way street. First, it’s about designing your Facebook ad to achieve your goal, whether it’s general (increase awareness of your brand) or more specific (sell more of this or that product). And this advice is valid, regardless of the platform you use.
The second meaning is related to Facebook only, as the famous platform will ask you to fill in the advertising objective field when creating your advertisement. You will have access to the following options:
Get more leads: users give their name, email address, phone number, etc.
Attract more visitors to your website: by clicking on your advertisements, users are redirected to your website
Promote your business locally: your advertising only reaches users within a given radius of 2 to 50 kilometers
Boost an event: spread the word about an event or sell tickets directly
10. Use your branding
Your Facebook ads are representative of your brand personality, so they should look like it.
For starters, your Best Facebook Ads Management Services Agency should always include the basic elements of your branding:
But the design of Facebook ads, like all your visual content for that matter, must also include all elements of your visual identity. And you need to figure out what it’s all about right from the start of your brand, including what fonts to use and what colors will elicit the emotions you want to elicit from your target audience. If you have never undertaken this markdown, know that it is never too late to do well. Read our guides on this to help you.
11. Prioritize mobile and stories
These days, it’s essential to think about where your audience is likely to see your ads. And since users use their mobile more, your ads should be optimized for this format first. This means creating vertical, full-screen ads that can be interacted with and connected with users. And that’s exactly what Stories does: a vertical, full-screen ad format that connects with your audience and creates a sense of community. Quite simply because the essence of stories is precisely to express and share given moments at the very moment they occur.
Besides that, the nature of stories is to create engagement with users. Even story features, like having to tap the screen to pause or swipe up, will drive your audience to engage with your ad. These interactive elements are great ways to increase your brand awareness. A survey showed that 58% of consumers were more interested in a brand or product after seeing it in stories.
This advertisement for Life360, directed by Maryia Dziadziulia, reuses excerpts from everyday life. It gives a sense of community and thus creates a link between the brand and its audience.
It’s up to you to create your own Facebook ads!
Now that you’ve learned all of our top tips, all you have to do is create a set of Facebook ads that will help your brand and products get the attention they deserve.