How Rich Content Can Elevate Your SMS Marketing Campaigns

SMS Marketing campaigns are mobile instant message formats that marketers use to interact with their audience. 62% of consumers, according to a report, have consented to receive text messages from at least one company, while 43% of consumers have expressly signed up for one to three companies. 

SMS messages can have high engagement rates in addition to speedy response rates. Therefore, marketers are still promoting their campaigns through various channels. To engage subscribers or customers, you must keep your communications under check. 

A week with too many texts could cause some to unsubscribe. If you don’t communicate enough, people will forget about you. Consider your clients’ preferred methods of contact for a moment before sending them an irrelevant SMS message at the incorrect time. 

We wish to give some advice in this article on how to improve the conversion rates of your SMS campaigns by adding rich content. 

Despite the fact that SMS marketing initiatives have strong outcomes, like 98% open rates, it is anticipated that they would generate more conversions than email marketing. Although Bulk SMS is one of the most popular communication channels, it cannot be considered a new channel. Accessible, immediate, and capable of delivering rich material today.

According to the adage “a picture is worth a thousand words,” rich material is preferred by customers when making judgments about purchases and taking action. The visual attractiveness of rich material like images, movies, GIFs, or QR codes can draw buyers in. 

A technology like SMS 2.0 or rich messaging, which is not constrained by the Bulk SMS character restriction of 160, enables businesses to improve their SMS marketing. Let’s look at a few instances when rich content successfully established favourable connections between businesses and their audience.

Easy Payment Acceptance 

Did you know that SMS conversations may be used by debt collectors to collect payments? Automated SMS payment reminders might speed up the debt collecting process. You may improve your clients’ payment experience by including a link in your SMS gateway reminders, directing them to a customized payment page where their details, such as name and account number, are already filled in. 

Higher payment rates may result from automating the payment process and providing alternatives like payment plans and date selection tools.

Better customer service is needed 

Customer assistance is another scenario where SMS communication might be useful. If they believe they are not being treated as valuable clients or are receiving bad customer service, 47% of consumers said they would transfer their business elsewhere. In order to improve customer satisfaction levels, it is essential to provide your customer support crew with the appropriate equipment, attitude, and training.

Send Deliveries Updates 

Giving your consumers additional information about their orders is a positive. For instance, businesses utilize Bulk SMS to inform consumers when their products will arrive; a rich message might improve the customer experience. In order to monitor your shipment, first think about including a live update with the driver’s path. Second, make sure your client can get in touch with you to let you know if he will be home to accept the package or whether he may reschedule it.

Obtain Beneficial Customer Feedback 

Increases customer satisfaction by paying attention to their input and acting on it with more detailed surveys. When sending surveys, it’s a good idea to keep features like emojis, sliders, checkboxes, dropdowns, radio buttons, and free text in mind. Your surveys should be brief and customized to reflect your overall brand identity.

Make your campaigns more unique

By effectively using segmentation, a strong SMS marketing solution enables you to target your contacts in the same manner that many email marketers do. 

If feasible, use the first name of your subscribers. To establish and sustain connections with your subscribers, send useful messages depending on details like the subscriber’s location or prior purchases. 

A part of personalization is timing the delivery of Bulk SMS. Text message alerts are frequently turned on. To prevent upsetting anyone, deliver your messages around times when people are normally awake – not too early or too late. 

Sending irrelevant or impersonal messages can harm the objectives of your campaign, increase opt-out rates, and damage your reputation. 

Or, put another way, don’t do that.

Best practises and legislation for text message marketing 

To prevent customers from receiving unwanted or unsolicited text messages, several laws and regulations have been put in place. It’s crucial to confirm that your SMS marketing approach conforms with the applicable laws for the nations where your subscribers are located.

Make sure to: 

• Your SMS subscribers expressly opt-in and provide their permission to receive text marketing communications from your company. 
• Each of your text messages has a link that may be used to unsubscribe. As an alternative, you might include instructions telling the subscriber to text a short code number with a phrase like “STOP” to unsubscribe.

Utilize Multimedia Messaging Service to make it more visual (MMS) 

SMS messages are composed of plain text, which is not very visually appealing. To add images, you can nevertheless utilise MMS Messaging in place of text. 

For instance, while marketing a vacation to Thailand, you could include a picture of the country’s stunning blue waterways and vibrant boats. Or a picture of an e-cover book’s if that’s what you want to sell. 

People can see, sense, and comprehend the information presented thanks to visualisations. Usually, making your text message visual makes it far simpler to get others to respond to it.

Market your Social Media profiles 

Three benefits result from promoting your social network account using SMS messaging. You first increase your exposure to your consumers. Now, there are several ways to communicate with them. 

Second, by expanding your social media presence, you appear more reliable. This will aid in persuading potential clients to make a purchase from you. 

You may also use it the opposite way around, to sum things up. To increase the number of SMS subscribers on your social media profiles, use the live chat feature.

Pose inquiries or send out surveys 

Delivering messages that your audience values the most can increase the effectiveness of SMS marketing and increase sales. Asking them directly is the only effective approach to learn this. 

For instance, inquire with them on their interest in your newest offering. Just let them say “yes” or “no” in response. To save time and resources, you may even ask this when the product is merely a concept.

You may survey or question your consumers about a lot more topics. Electoral polls or client satisfaction with a certain service you provide, for instance. 

Once you receive the results, don’t forget to follow up with your consumers. They remain engaged and are more likely to participate again as a result. 

However, remember that your audience joined your SMS list because they want to get updates. not to always assist you by providing answers. Sending at least three messages—two that benefit your audience and one that benefits you—is recommended.

Conclusion 

Rich content has a lot of potential to influence and improve next SMS marketing efforts. Customer experience is what makes the difference in retaining customers to your business regardless of the sector. You could wish to increase sales, improve communication, tailor customer experiences, or forge a lasting bond with your clients. Profit from your consumers’ needs and desires by delivering the ideal message on the appropriate channel each time.