chatbot marketing
What is chatbot marketing in digital world?
A chatbot, a computer programmed that converses with people according to a planned scenario or with the aid of artificial intelligence (AI), is a tool used in chatbot marketing to advertise goods and services.
A chatbot builder is used by brands to construct this virtual assistant, which they then connect to messaging services like Facebook Messenger, WhatsApp, Snapchat, Telegram, etc. or you can make a chatbot for Instagram, Facebook Messenger, WhatsApp, and Telegram for no cost.
In order to show how humans and robots may communicate, the first “chatterbot,” named Eliza, was created in 1967.
Today, chatbots assist businesses in increasing user engagement and resolving user issues by conversing with leads in their personal area. While it calls for accountability and respect, it also promises to increase earnings.
The advantages of chatbot marketing
– enables traffic segmentation, saves time and money, and speeds up the payment process.
-fits any business
– Boosts engagement and provides information for analysis
– aids lead nurturing
Let’s go through every detail in depth.
(1) Spend less time and money. A chatbot enables your company to service more customers with less time and effort. The cost of building a chatbot is a one-time expense because, unlike humans, it is available constantly.
(2) Aid in traffic division. By guiding the conversation in various directions, chatbots help you diversify your audience.
For instance, the chatbot may advise placing an order immediately as a customer who is interested in price is probably a warm lead.
The chatbot should provide all the relevant information about your product or service in the event that customers need further information.
(3) Be prompt in your response. Instant responses help consumers find quick solutions to their issues, which benefits your clients by enhancing their user experience. If used properly, the chatbot will enhance your brand’s reputation and increase consumer confidence in your business.
some more examples
(4) Increases the speed of payment. Without forcing visitors to visit a website, you can process orders using a chatbot.
Less time and effort are required from your customers to purchase from you when they place orders and pay in-chat. To do that, you must link your chatbot to PayPal or other money transfer services. What a benefit for online retailers!
(5) Adapts to any industry. Whether you own a tiny family business or a huge corporation, you can develop a chatbot to handle a variety of processes.
It is a worldwide marketing channel, and enhances engagement. With a massive audience of approximately 5 billion users, according to Messenger People, the discourse is taking place through messaging apps like Messenger, WhatsApp, WeChat, and others. This implies that you will get the ability to speak with a very specific audience on a worldwide scale.
(6) Provide information for analysis. You may gain understanding of your audience’s wants and preferences from all the data your chatbot collects. With the aid of this information.
you can modify your chatbot marketing approach as well as your overall marketing efforts in order to improve your business and communication outcomes.
(7) Aid in cultivating the lead. You can quickly and easily take prospects through the sales process using chatbot marketing. If you are selling shoes, you can attract leads by displaying several styles, colours, and other details to persuade them that your products are worthwhile.
Now that we understand why chatbots are crucial for marketing, let’s discuss some of the tasks they may perform for your company.
Facilitating placing orders. A chatbot is a lifesaver if you manage an eCommerce business that sells goods like apparel, food, accessories, etc. because it enables you to take orders right in the chat window.
Before a customer contacts a live person, a chatbot can at least narrow the search if the user isn’t yet ready to make a purchase.
For an organic food store, it would be beneficial to determine which vegetables the customer requires before addressing the sales representative.
Providing support to customers. For providing FAQs, a chatbot is an excellent assistant. The chatbot not only operates continuously but also aids in overcoming the issue of multiple time zones.
A chatbot would assist a financial counselling company with the majority of its customers in India but a US location avoid hiring customer service on a double-shift schedule.
Arranging meetings. For one-person businesses in any sector — hair salons, personal trainers, DJ services — a chatbot can be quite useful. When you link it to Google Calendar, your virtual assistant will handle scheduling while you trim hair, move around, or spin records.
Order tracking. “I never got my package, even though it indicated it will arrive in three days,” – chatbots save you from the headache that comes with buying and selling products. While a rudimentary chatbot can automatically alert someone about shipping and delivery, a more complex one permits tracking of packages.
What if you asked for a review a few weeks later and offered a different product?
Sharing updates and news. You might hint that you’ll be giving them the most recent information when they first interact with your brand, such as new clothing lines, fashion events, etc. A chatbot can assist you in communicating with and engaging your audience.
Marketing Advice for Chatbots
Discover your company’s frequently asked questions
Construct specialised discussion tubes
Check out your chatbots.
Stand out with your bot.
Request approval before releasing news
Request information Promote your chatbot
Discover your company’s frequently asked questions. In order to build a functional chatbot, consider the common problems users have and the things they don’t comprehend
when utilizing your product or service. By conducting a brief poll or soliciting input from your customer care staff, you may evaluate the data using whatever marketing platform you currently use.
Construct specialised conversation tunnels. When resolving issues, your chatbot should be incredibly detailed. Users will have a bad experience if they take any other action because chatbots are currently not very good at understanding what people want.
A discussion tunnel should be created for each job, such as responding frequently asked questions, confirming orders, or booking meetings, to limit the user’s choice of replies. If a question is unclear to your chatbot, Tell people they may reach out to a live person at any time.
check out your chatbots. Demonstrate a chatbot to your friends and coworkers or try one out for yourself first. In order to learn how to make a chatbot better, observe how your audience uses it once you’ve launched it.
how to use it
Be distinctive with your bot. Choose a name for your chatbot based on your industry since it will attempt to mimic a real-world discussion.
Let it be Cody if you teach computer science, or Moto if you rent cars. As such, use a formal tone for services like insurance, money, and healthcare, and a more casual tone for other services, to ensure that the conversational language fits with your brand’s overall image and your specialisation.
For sharing news, get consent. You can send pre-scheduled messages with updates and news once the user opens a channel of communication.
But don’t imagine that you can annoy consumers; they will stop it right away, without even giving it a second thought. Prior to sending any messages, get authorization and decide how frequently you’ll do so. It should not happen too frequently.
solicit information Asking users for information like their name, age, location, etc. is acceptable. Your goal is to deliver a more individualised form of connection in the future.
Additionally, if chat isn’t very handy for your audience, request their email addresses so they can continue communicating with you on other platforms.