Why CSPs Should Level Up To Serve the 5G Mobile Gaming Market

Why CSPs Should Level Up To Serve the 5G Mobile Gaming Market
5G mobile gaming represents a serious opportunity for communication service providers (CSPs). A recent Ericsson report indicates that this sector is estimated to reach $138 billion by 2025. The esports sector alone will reach around 578 million people globally by 2025.
- It is important that CSPs are not left behind. They should serve the 5G mobile gaming market and serve it well.
The Increase in Mobile Gaming will persist indefinitely
Covid-19 saw an increase in mobile gaming; family and friends used it to stay connected. People would jump onto their phones and play games together. A survey carried out by IDC indicated that there was a 75% increase in mobile gaming during the pandemic. They predicted that this increase will persist indefinitely.
- Over 2.5 billion people worldwide play games on their phones and this number is increasing every day.
New 5G network capabilities will enormously benefit multiplayer games. 5G quality of service, cloud edge delivery, low latency and fast speeds will incredibly boost these games. Thus, CSPs need to level up to serve the 5G mobile gaming market.
Will Help Drive 5G Uptake
Serving the 5G mobile gaming market is one of the strategies that CSPs can use to drive the uptake of consumer 5G, which has been low in some places. The biggest opportunity for consumers 5G is gaming.
For some time, the main focus of 5G has been business and enterprise users. CSPs have considered vertical industry business sectors as the key to their revenue streams.
During the early rollout of 5G, consumer 5G took a back seat because CSPs were chasing easy wins. However, the CSPs have realized that 5G mobile gaming is one of the few consumer services that can help to drive the uptake of 5G.
- The extra bandwidth, ultra-fast speed, and ultra-low latency make 5G suitable for delivering cloud-based games to players across a wide range of connected devices not only PCs, smartphones, laptops, and tablets, but also smart TVs and set-top boxes.
The Risk of Losing Out
Gaming-on-demand and cloud games are routinely available without 5G. If CSPs don’t level up to serve the 5G mobile gaming market, they run the risk of losing out and therefore losing billions of dollars.
- By holding back and waiting until 5G becomes ubiquitous in consumer circles, CSPs stand to lose a major opportunity and hand it over to big-name brands such as Sony PlayStation Now, Microsoft xCloud, and Google Stadia.
No Need to Wait
There is no need to wait. Connectivity is already there. The strength of CSPs is in their networks. They should play to their strengths and use their assets to allow their users to enjoy cloud gaming across existing networks including 5G, fibre broadband, 4G, 3G, and ADSL.
- Some CSPs such as Italy’s ITM and Deutsche Telekom understand what is happening in the 5G mobile gaming sector and they see cloud gaming as an integral part of their consumer 5G strategy.
Engagement with CSPs
Gaming tournament organizers and game creators want more engagement with CSPs. They want the power to drive new games and the ability to have more control over the 5G services that they use.
- To capitalize on the booming gaming market, many tier 1 CSPs are partnering with major gaming companies and esports leagues.
Mobile Gaming is set to Evolve
There will be a significant transformation in mobile gaming over the next few years. By CSPs working closely with the mobile gaming sector, they are going to benefit from the latest gaming transformations.
- With the help of 5G, game companies will rethink the way they optimize their games for cross-platform and cross-play experiences. 5G will make it possible to provide a much more stable and better experience for audiences of competitive e-sport games.
Self-Service Capabilities
In 5G mobile gaming, self-service capabilities in the network are important. CSPs need to level up and empower users with self-service capabilities in the network. They should empower their enterprise customers with these capabilities. In the mobile gaming sector, self-service capabilities cannot be taken for granted.
- Esports and tournament organizers require the ability to access the network and carry out the necessary configurations. Game companies will want to manage their applications and services. They will want to handle the whole onboarding process without the involvement of the CSP.
The CSP and their customer can discuss and agree on an offering. This will empower the client to select the features that they require. Enterprise customers need more control over their network performance, optimization, and monitoring.
CSPs Should Tailor 5G Enterprise Customer Experience for Gaming Companies
With regards to Quality of Experience (QoE), the most important element for players in a competitive game is the core gameplay experience. Every detail which improves the game and network performance matters. Gameplay is king.
The Bottom-Line
CSPs need to empower the different players in the 5G mobile gaming sector with increased self-service, automation of speed, network slicing orchestration, and tailored connectivity.
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