9 Tips For A High Impact Email Marketing Campaign
Email marketing is essential to any inbound marketing strategy. Successful customer engagement emails will communicate and build relationships with prospects appropriately and help increase return on investment (ROI).Whether you are a seasoned email marketer or new to the world of email marketing campaigns , we want to help you get the most out of your strategy and help you create a strong email marketing campaign. You can get in touch with Best Email Marketing Agency in Germany.
In this article, we walk you through the 9 must-haves for successful email marketing. Looking to spice up your existing customer engagement emails? We have tips for those too!
1. Determine your goal(s)
What are you trying to get out of your email marketing campaign ? This is a very important step that you need to consider before you start implementing a strategy. Are you trying to increase the number of quality leads? Are you looking to nurture new prospects? Are you trying to generate new interest among your existing contacts? Whatever your goal, identify it before you start implementing your campaign to achieve optimal results.
2. Identify your target person and pain points
Before you start sending your campaign, have you determined who you are targeting? Your target audience (or your ideal customers/buyers) each have different needs that should be considered in your email campaigns. If you know better who your emails are going to and can help resolve an issue, your campaign will be much more effective.
3. Relive old content with your blog posts
Email marketing is a great way to revive some of your old blog posts. To breathe life into your still- relevant but probably buried content, send an email with some of your best articles of the year. It’s a great way to feature an old blog post or two and bring traffic back to your website.
Before you think about placing any blog post in your email, make sure each blog post aligns with your campaign theme. For example, if you send out an email at the end of the year, it would be good to start thinking about a “fresh start” and ensure that this theme is carried over throughout the campaign.
4. Keep your copy scannable
Not everyone has time to read a heavy content email, and we would venture to say that when an email is too heavy to copy, it goes straight to the trash. With email marketing, it’s important to remember that more often than not, less is more. You want to be sure to get your messages across and continue to add value to the email itself, but you don’t want to overwhelm the reader so much that they get lost and don’t know where to click or go . It’s a lost opportunity.
Don’t try to bombard your recipient with too much information. We recommend using smaller paragraphs and easy-to-view bulleted lists. The goal is to generate enough interest, so that the reader is compelled to click through to find out more. This is where a relevant and well-crafted call to action can make an impact at the end of your content.
5. Personalize your content
With only 11% of email campaigns making the effort to personalize their content for their recipient, personalization is a very powerful tool (in our eyes essential) for any high-impact email campaign. The simplest form of personalization in email marketing is to personalize your email subject and introduction.
For example, if you’re emailing about this topic, your subject line might be, “Mary, learn how to build a top-tier email marketing campaign.” Then we start the email by saying “Hi Mary”. In this case, Marie will have the impression that we are communicating directly with her. That we sent this email to answer their specific questions and provide a solution to their problem (remember this was step 2 where we identified our buyers). These small changes will make a big impression and increase your open rates as well as your click-through rates.
6. Be creative with your subject
You could create an email with remarkable content that has a high chance of converting prospects into customers and engaging your existing customers – but without an engaging subject line, why would your recipient open it?
We covered this in step 5, but the first thing you need to do is customize your topic. Did you know that custom topics have a 22.2% chance of being opened? From there, you need to think about communicating the benefit of what’s in the email. We recommend including action sentences to compel the reader to do something. Words like “learn how” or “find out more” can pique curiosity and elicit a click.
With the hundreds of emails your prospects are likely to receive every day, what will make yours stand out? If you’re still stuck, look at the titles of your most popular (and most relevant!) blog posts or e-book offerings and rework them to have the same topic.
7. Test and proof
We’re all human and we all make mistakes, but making a mistake in an email sent to hundreds or even thousands of people? This deserves to be underlined. To avoid this, we recommend that you test and verify your emails at least three times. And to attract the attention of as many people as possible.
To get the best results, you should experiment on different browsers and email clients to make sure everything displays correctly. You will lose credibility if your email marketing campaign is riddled with errors or incorrect formatting. So send it to one or two different writers in your company for 100% accuracy.
8. Segment your contacts
Segmentation is a must for a high impact email marketing campaign. If you’re unfamiliar with segmenting your contacts into lists, it’s simply the process of slicing your email list into specific groups based on predefined criteria.
Segmentation ideas can include lifecycle stage (ie customer or prospect ), area of interest (ie a particular product or service), subscriber information (ie daily/weekly/monthly), etc. These small-scale segmentation efforts will allow you to send more targeted emails. Since your customers all want different things, you are able to provide them with specific, personalized emails rather than a general email that doesn’t match their needs or pain points.
9. Create Compelling Content
We remembered to revive old content, personalize your content and make it easy to scan but one thing we would like to add is to make sure you create compelling content. Most email marketing campaigns just provide general information, followed by a call to action.