Sales & Marketing Automation Benefits Backed by Statistics
Marketing automation has become a need for today’s entrepreneurs, since it is utilised to restructure and quantify marketing campaigns and workflows in addition to automating activities. Sales automation can help you reduce time-consuming chores like follow-up, sales pipelines, and lead generation. (ecommerce store)
The benefit of sales and marketing automation together goes beyond automating repetitive operations, from saving time and energy to producing more income. It helps entrepreneurs focus more on building customer relationships by streamlining business procedures.
Businesses can use automation to boost their ROI, customer satisfaction, and overall growth. Are you still undecided? Here are some other ways that sales and marketing automation might help your company.
Benefits of Sales and Marketing Automation that Have Been Proven
1. Cost savings (ecommerce store)
The largest problem for small business respondents in Keap’s 2020 Customer Survey was finding time and resources for marketing. For example, rather of automating the process, 22.9 percent of respondents said they collect contact information manually over the phone or in person.
Software not only saves time, but also gives you the resources you need to get more done.
If you use the correct marketing automation software, such as Keap, one employee can accomplish what 50 employees might do manually.
All you have to do is set up a system for generating and nurturing leads, as well as marketing campaigns that are activated on demand depending on particular criteria. Using basic autopilot software, you can send out thousands of personalised emails everyday within a few months of deploying automatic campaigns.
A small bed and breakfast in France, for example, reported a 25% reduction in workload after implementing Keap as their sales and marketing automation software. The small firm set up automatic follow-up email marketing to generate repeat business and attract new customers, resulting in quadrupled revenue and time savings.
2. Increased earnings (ecommerce store)
Aside from lowering costs, marketing automation software also results in increased income. When lead management and prioritising are combined, your sales operations can yield a higher return on investment.
After implementing automation software, several small businesses have claimed 800 percent sales increase, $100k in incremental income, and even revenue goals of over $1 million per year.
3. Generating and nurturing leads is a must. (ecommerce store)
According to McKinsey & Company, more than 30 percent of sales operations can be automated. Pipeline management, follow-up, appointment scheduling, and other general administrative chores are all time-consuming but necessary lead nurturing operations.
If you own a small business, you already know that generating leads is critical to your success. You can focus more on establishing strategies to produce and nurture prospective leads by automating operations between marketing and sales. In other words, because you have more prospects, you can get more clients.
And sales and marketing automation statistics back this up. Those who used sales automation early on routinely report a 10% increase in sales potential.
4. Improved data for better decision-making
Big Data is one of the most popular IT buzzwords these days. Regrettably, not all firms are adept at gathering and utilising this information in their marketing and sales operations. Marketing automation makes Big Data easier to understand, and obtaining the necessary intelligence makes things work for you.
One of the more comprehensive alternatives for gauging marketing campaigns and forecasting consumer attitude or reaction is a sales and marketing automation platform like Keap. It can compile a comprehensive profile of your prospects.
5. Marketing process that has been fine-tuned
You can sketch out your customer journey with marketing automation software. At the same time, your marketing strategy will enable you to create procedures based on your target consumers’ experiences. It becomes easier to process targets and nurture leads by creating processes around this client lifecycle.
Understanding that 44% of customers will go to a competitor if you don’t respond quickly enough might help you reconsider your follow-up process and the benefits of marketing automation for higher customer satisfaction.
6. Customizable customer journey
How to turn a one-time customer into a loyal fan is one of the difficult issues that businesses face on a regular basis. One method to do this is to use automation to create customised social media and blog material. Early adopters of sales automation, according to McKinsey, have higher client satisfaction.
More than 70% of consumers look for great, unique, and targeted content, according to video marketing data. Marketing automation tools simplify the process of sending relevant content to the right purchasers at the right time via email.
Moreover, more benefits of marketing automation can be found in the data generated, which is useful in certifying marketing leads and forwarding them to sales. Marketing automation acquires and processes data from unique visitors to assign qualifying leads to the appropriate salesperson, further personalising their journey and ensuring the success of your sales agents.
7. One-page marketing and sales
Sales and marketing should be on the same page.
Many firms struggle to merge these two areas appropriately. However, because technology continues to advance and influence the purchasing cycle, this is necessary. It allows for more efficient coordination between the two tasks than ever before. Sales and marketing automation is the key to improving lead quality by automating traditional, manual activities like lead assignment and follow-up.
8. Reduce the amount of time you spend on marketing campaigns.
Many marketing automation solutions, such as Keap, offer drag-and-drop interfaces that make it simple to design effective email, social media, and landing page campaigns. Even if you aren’t technically savvy or well-versed in creative design, you can do this. Furthermore, using Keap’s email templates and campaign builders, for example, a multimedia marketing and event production company saved dozens of hours every month.
Customers of Keap save 10 hours each week by automating mundane tasks. Easy Automations now makes creating marketing programmes even simpler.
9. Application of software and techniques
Firstly, it’s no surprise that they expect the global marketing automation market to increase 9.8% from 2020 to 2027, given the numerous advantages that sales and marketing automation provide for business growth. However, the amount of personalization for your specific business needs is a distinct advantage of software like Keap.
Regardless matter the automation platform you use, don’t miss these key aspects to get the most out of your investment:
Automated Sales and Marketing
- CRM
- Marketing via email
- Forms for Invoicing and Checkout
- Scheduling Appointments
- Texting and a Mobile App
- Analytics and Reporting
- Forms for Internal and External Use
- Designing a Landing Page
- Pipeline of Sales
- Scoring of Leads
However, purchasing complicated software isn’t enough to automate the funnel. To consistently and logically produce and nurture prospects, marketing automation solutions are essential. In conclusion, short-term remedies aren’t enough to assure long-term business success.
Source: ecommerce business , ecommerce store